Saturday, May 30, 2020

Sustainable, Eco friendly, Organic Clothing & Textile for Green economy and circular Economy


What is Sustainability?

Sustainability is the use of resources in an ethical way without polluting our mother earth. The major cause of Global warming is pollution, which is affecting human life in many ways. After the Oil industry Fashion is the 2nd biggest polluter of our planet.

 

Why sustainability is needed in Textile? 

The global textile the industry was estimated to be around USD 920 billion in 2018, and it is projected to witness a CAGR of approximately 4.4% during the forecast period to reach approximately USD 1,230 billion by 2024.

Textile is the 2nd the largest industry causing major pollution. Each year more than 85% used cloths goes in Landfill and only 15% are recycled. This textile industry is creating a huge amount of waste. In the last 15 years, the consumer is buying 60% more pieces of clothing compared to our last generation. Yet, each cloth item is now kept half as long, which ultimately goes in the landfill. Nearly 20% of global wastewater is produced by the Textile industry. Average use of each T-shirt is only 7 times while we should bring it to 60 times to reduce further damage to our earth by landfill, waste of water and energy as well as pesticides.  

As per EDGE report, Cotton farming is responsible for 24% of insecticides and 11% of pesticides, despite using only 3% of the world’s arable land. 20,000 liters is the amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans. It takes more than 5,000 gallons of water to manufacture just a T-shirt and a pair of jeans. The textile industry is one of the top 3 water-wasting industry in China, discharging over 2.5 billion tons of wastewater every year. 

 

 

What we should do to make fashion sustainable, Eco-friendly for Green Economy?

 

The consumer should buy what they need. More clothing does not mean more happiness. Rather than quantity customer should focus on quality. The consumer should focus on buying Organic and sustainable as well as ethical clothing, which will be slightly more expensive than fast fashion and cheap fashion. By using organic cotton we save 50% water and promote 0% use of pesticides, which not only affect farmer’s health but also spoil our fertile land.  

Rather than using chemical dyes, the consumer should buy merchandise which has been dyed through the vegetable, for example, indigo and shibori dye and vegetable screen and block printing. 

The consumer should not throw used clothing in the dustbin; rather donate it to the poor community or NGO for reuse. If the garment is slightly damaged then the consumer should donate same after mending.  Textile which is not in a reusable condition should be sent for recycling where it could be converted into fibre than yarn and ultimately fabric to produce new merchandise

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All production houses must take responsibility to create zero waste. In the regular manufacturing process production houses waste 30% of the fabric, which could be reduced by 5% by taking the strategic decision at the tile of styling and by producing kids garment, lingerie or accessories for example Handbags, mask, stole, scarfs, caps, carry bags, handkerchief.

Huge Organic and sustainable resources are lying idle like Wool, Bamboo, Wood, and Leather, vegetable-dyed which should be utilized at max.

Forced labour and child labour should be banned and labour minimum wages should be decent enough to create a better living standard. 

Social responsibility program should be run by the government for creating awareness for not to use polyester products which are the petroleum byproduct. Such Polyester products are not biodegradable and chemicals are required to produce such merchandise. These chemicals mixed with water and ultimately affect our earth and animal’s life in and out water. 

More textile units should take initiative to produce fibre and fabric from used plastic bottles to reduce dumping of such waste in the sea and landfill. Some big size textile units like  Arvind, Vardhman, Raymond has already taken initiative towards sustainable clothing.

K.G fabrics are one of the biggest examples of sustainable denim. Other mills should participate in this revolution to create a better future.

which are the most sustainable clothing brands in India?

Brands made out of Linen, Bamboo and hemp. one of the example is www.bamboologytrends.com 


Monday, May 4, 2020

Future of Retail Post Covid-19





Future of Retail Post Covid-19


For a year retail will see de-growth of 30% to 35% in almost all product line except grocery and medical. Infect grocer and pharmacies, drug stores has shown remarkable growth in the sale.

So who will be affected the Most?

The major drop in business will be of Brick-and-mortar stores ( Physical retail formats).

Reason: People will not be able to maintain social distancing in physical stores. Customer will be afraid of touching merchandise or taking a trial of merchandise at physical stores. Back of mind, they think that product might be affected by Covid-19 carrier, which can threaten their life.

So how merchandise will reach to end customer?

E-commerce: In the near future, we will see e-commerce will continue to grow significantly. The contribution of E-come will be almost double from 15% to almost 30% E-commerce seller will be benefited from Covid-19 pandemics. They will fulfil customers need through virtual stores created by Ecommerce sites. Online Business turnover will increase dramatically once lockdown will be open. Customer will feel safe to buy from online portals where He or she will buy merchandise with maintaining social distancing, and without touching apparel and other products.  Now, researches have made us aware that Virus takes 3 days to dye at most of the substances. Post placing Online Order, delivery takes 2 to 3 days which is very safe for the end-user.  Life of the virus at any polybag is also not more than 24 hours. Within 24 house the effect of Virus remains only 1%.  99% virus dye or microbes delay within 24 hours.

The middle class will be the most affected class financially post Coronavirus. Online buying will help the middle class to save money by not spending at petrol, parking, outside dining and impulsive buying. Shopping in the mall with small kids is always very challenging for the families. In fact, it may change consumers’ behaviour permanently.  Once the customer will be comfortable to buy online may not prefer to buy offline further. Buying online will not only save time but also money.

So what are you thinking right now?

If you are a business without virtual stores then move faster to create an online platform for selling. Use digital marketing rather than spending at ATL (New paper and TV).