Biba Brand product review

Hi,

 In this blog, I wish to discuss BIBA the Indian ethnic brand which has more than 400 points of sale. I am a big fan of BIBA Indian ethnic wear. Whenever I need a complete Suite SKD I always prefer to go to the BIBA outlet for quick shopping without wasting a hell lot of time at Large scale format. BIBA EBO is the perfect place to shop for all occasions wear from daily office wear to the Party wear. 

Why do I love Biba? 

Collection: they don’t make a standalone garment but offers a complete collection at one theme or storyboard, which attract customers to buy at least one garment from each Collection. This strategy helps the brand to make a bigger ticket size or a basket size.

Vibrant colours: The best thing is that BIBA plays with vibrant colours which gives excitement, energy and brightness to customers. When bright colours reflect at the individual face then one looks brighter with makeup as well as accessories complements bright colour. even if the trend is of soft pastel then to the brand will offer at least one or two collections in bold vibrant colours to satisfy the youth customers.

Prints: I admire Biba textile print designers. I love Biba prints for traditional motives, bright hues and printing quality which doesn’t fade even after multiple washes, except gold khadi print which has a nature of getting fade during washes. Each collection of Biba looks different because of its beautiful prints, although silhouettes remain same in all most each print collection.

Coordinates: Even if you like a Kurti design, you need not worry as Biba offers a wide variety of interesting bottom wear from straight pant, Plazzo, Sharara to skirts. Each theme will have separate stole or Dupatta as well.

Play with Minute details: BIBA plays with minute details which makes the garment more sophisticated and interesting. it has tapes piping, laces, tapes, Dori, beadwork, Tassels or touch of sequence, which make the collection more interesting rather than a basic tailor-made garment.

Play with Variety of silhouettes to fit all age groups and figures: Biba has straight A-line collection Anarkali and heavy flair collections short Kurtis, long Kurtis coordinated with a variety of bottoms to satisfy all age groups.

Biba collection has few drawbacks also.

1.Size: BIBA collection does not have a size bigger than 38.

2. Fit: Biba Top wear Kurti & SKD shoulder and across back measurements are less than other brands which make fit slightly uncomfortable. Because of small size off the shoulder and across back measurements, one has to compromise to buy a bigger size than a perfectly fitted garment. The bicep size is slightly less than required. Slight increment of ½ CM will make it more comfortable.

3. Technical error: When Kurti has lining in sheer fabric, Biba brand stitch both fabrics together in the upper body as well as in darts, which gives a bulging effect at the upper layer if not stitched with perfect tailoring. Technically Lining fabric should be free and not attached with upper fabric. Sometimes both have different shrinkage.

4. Mix and match Coordinates prices: Chooridar, Plazzo, Pant, Dupatta and stoles are overpriced compare to the fabric quality. The brand must have a lesser margin at coordinates because they don’t give a discount even at the end of the season Sale period. Better quality of leggings are available in the market one of the example is “Go colors”.  Go Color brand is Not only Value for Money, but they also offer a wider colours range in bottoms.

What is Fashion Trend & Designing- Femi -Fashion & LifeStyle Consultant

What skills are required to become a Fashion Designer

                                    

What skills are required to become a Fashion Designer

Designing is a very wide term. Every physical product in the industry has been designed and upgraded from time to time with the thought of achieving better quality, look, feel, comfort and utility. When we talk about fashion designing it includes a wide variety of products from apparel, handbag, shoes, jewelry, accessories & Home furnishing Items. A designer brings freshness in the same product range with his creativity and innovation.

         

Before choosing this career one should know what are the most needed qualities to become a fashion designer. If you are creative, have an eye in color texture, pattern with good visualization power in three-dimension having technical knowledge of Pattern, cutting & making the apparel with enthusiasm of following the fashion trends, then you are a perfect candidate for the fashion design field.  

Now we will discuss the role of a designer, which almost remaining the same in different formats, for example, Export house, Buying House or Apparel retail organization.

·         Analyzing upcoming trends and making fashion forecast from 6 Months to one year ahead, base on your business requirement. Designers usually work 2 seasons ahead, some fast fashion apparel brands like Zara, H&M, Boohoo work on a fast pace to maximize business by working at the current successful trends with shorter production lead time.

·         Create the Mood board based on Brand DNA and customer profile. Compile them in a PPT as a whole season's look to represent to the Buying & Marketing team.

·         Choose fabrics based on approved mood board, color pallet, and brand positioning. Brand positioning means if a brand is a hypermarket then fabric selection will be cheap and if it is prêt-a-porter or designer wears then fabric will be expensive and unique. The selection of fabric will be base on the brand‘s customer profile.

·         Sketches either by hand or by computer to know the look of the Apparel or accessories post-development. While working on silhouette designer must keep key fashion element in mind which has been broadcasted by international textile trendsetter agencies and celebrities. Software is available for better illustration and implementation of print texture and affects at silhouette.

·         Post approval of these silhouettes or illustrations, actual product development came into the process.

·         Once physical collection gets ready, the Buyer or the Selection committee filter designs based on Budget, range plan, perceive value, practicality and customer profile.

Sometimes designers have to go extra miles by working late to meet the deadline of fashion shows, trade fares, exhibition & client visits. Apart from working for other some designers believe in launching their In-house fashion label. From a big bunch of professionals, very few got success and fame which can be counted at fingers. Some designers prefer to work as a consultant or Journalist. As per the interest, one has to decide what product range they choose as there career. Once you invest a few years in a specific product line then it becomes difficult to change the line as the hiring professionals always prefer to hire a product-specific designer, if they are looking, experience people. The selection of the product range can be decided on two criteria. For example If one decides to work for the apparel industry then one needs to inspect his true interest, whether it is Men’s wear, women’s wear, Kid’s wear or Home furnishing field. The same rule applies to the accessories field.

 2nd Criteria is for which class you wanted to design. Haute Couture (Exclusive designer creation for a big shot), Prêt-a-Porter or ready to wear (Designer wear which is sold in small numbers) and High street fashion designer (Cheaper range for the mass market).

 Here again one can create core expertise by choosing the occasion, for which product will be used by end user, for example, Daywear, evening wear, corporate wear, Innerwear, Night Wear, Party wear, Sportswear etc.