Biba Brand product review

Hi,

 In this blog, I wish to discuss BIBA the Indian ethnic brand which has more than 400 points of sale. I am a big fan of BIBA Indian ethnic wear. Whenever I need a complete Suite SKD I always prefer to go to the BIBA outlet for quick shopping without wasting a hell lot of time at Large scale format. BIBA EBO is the perfect place to shop for all occasions wear from daily office wear to the Party wear. 

Why do I love Biba? 

Collection: they don’t make a standalone garment but offers a complete collection at one theme or storyboard, which attract customers to buy at least one garment from each Collection. This strategy helps the brand to make a bigger ticket size or a basket size.

Vibrant colours: The best thing is that BIBA plays with vibrant colours which gives excitement, energy and brightness to customers. When bright colours reflect at the individual face then one looks brighter with makeup as well as accessories complements bright colour. even if the trend is of soft pastel then to the brand will offer at least one or two collections in bold vibrant colours to satisfy the youth customers.

Prints: I admire Biba textile print designers. I love Biba prints for traditional motives, bright hues and printing quality which doesn’t fade even after multiple washes, except gold khadi print which has a nature of getting fade during washes. Each collection of Biba looks different because of its beautiful prints, although silhouettes remain same in all most each print collection.

Coordinates: Even if you like a Kurti design, you need not worry as Biba offers a wide variety of interesting bottom wear from straight pant, Plazzo, Sharara to skirts. Each theme will have separate stole or Dupatta as well.

Play with Minute details: BIBA plays with minute details which makes the garment more sophisticated and interesting. it has tapes piping, laces, tapes, Dori, beadwork, Tassels or touch of sequence, which make the collection more interesting rather than a basic tailor-made garment.

Play with Variety of silhouettes to fit all age groups and figures: Biba has straight A-line collection Anarkali and heavy flair collections short Kurtis, long Kurtis coordinated with a variety of bottoms to satisfy all age groups.

Biba collection has few drawbacks also.

1.Size: BIBA collection does not have a size bigger than 38.

2. Fit: Biba Top wear Kurti & SKD shoulder and across back measurements are less than other brands which make fit slightly uncomfortable. Because of small size off the shoulder and across back measurements, one has to compromise to buy a bigger size than a perfectly fitted garment. The bicep size is slightly less than required. Slight increment of ½ CM will make it more comfortable.

3. Technical error: When Kurti has lining in sheer fabric, Biba brand stitch both fabrics together in the upper body as well as in darts, which gives a bulging effect at the upper layer if not stitched with perfect tailoring. Technically Lining fabric should be free and not attached with upper fabric. Sometimes both have different shrinkage.

4. Mix and match Coordinates prices: Chooridar, Plazzo, Pant, Dupatta and stoles are overpriced compare to the fabric quality. The brand must have a lesser margin at coordinates because they don’t give a discount even at the end of the season Sale period. Better quality of leggings are available in the market one of the example is “Go colors”.  Go Color brand is Not only Value for Money, but they also offer a wider colours range in bottoms.