The 'Best' way to handle Female customer

The 'Best' way to handle Female customer

The Female customer never has to be taken lightly. It doesn’t matter she is an early member of the family of not, but buying power is definitely in her hand. One dissatisfied Women customer can cause huge damage to the Organization as she will set and discuss with her family and friends about the disappointment and experience with a specific brand and then her system, Mother and friends will discuss further which will make a big chain and huge amount of loss. A male customer will hardly discuss his bad experience with some brand. 

So the question arises what are the best 10 things a sales staff must do to make a female customer satisfied even though he or she doesn’t sell. Following are 10 topmost tips.

1. Hygienic staff must approach a lady with a smile to greet her. Women are very particular about hygiene. 
2. Sales staff must enquire the purpose of buying to guide her better without wasting much time as women get irritated and moved out if she doesn’t know where to find what she is needed. 
3. Women customer follows the recommendation, which is the reason before planning to buy something they may discuss with her mother, sister, friend or husband. Smart sales staff always recommends with confidence to convince for buying.
4.  Before buying a Female customer wish to know the advantage of selected merchandise before making a final decision. So a good sales staff explains the features of the product. If Sales staff is not trained enough about the product he is selling then the customer may not prefer to buy. A lady needs a satisfactory answer to all her question.
5. Women customers are sensitive to speakers tone. Be polite, listen to them pore and sustain eye contact to assure them that you are listening to them seriously to assist them and understand their requirement.
6. Women control the majority of spending in their household, so they should be considered as a serious buyer. If a lady will get convinced then a man will not take time as the lady will convince him.
7. Image is everything. Women notice detail, so everything should be neat and clean & up to date.
8. Don’t Knock the competition. Never give bad comments about competitors especially if the customer says that she is a buyer competitor brand. A good Sales staff must talk about the benefit of their brand. 
9. Emphasize the benefits of buying your brand. Explain why the merchandise is best to fulfil her requirements. Women especially like to buy the best.
10. Women expect to follow up. Usually, if a man says that he will think about it then it is simply no and don’t like to follow up. They prefer not to say straight no, while if a woman says that she will think about it then she really means it. Follow up will help to convert the lead.

Suggesting: If a lady is with her kids then there should be some arrangement to engage kids so that a day can do brows, discuss, select and buy comfortably without seeing kids cranky.